Design Services
VFX/CGI
Animation
Design Services
For Eyfel, LUMORION+ created a striking 3D motion graphics campaign built around animated billboards — designed to make the product feel like it's physically breaking out of the screen and into the real world. This forced-perspective, "object comes to life" technique turns a standard outdoor ad into an eye-catching spectacle that stops viewers in their tracks.
Project Overview
The project involved full 3D CGI production: modeling the product, environment, and floral elements, then animating the scene so it appears to spill out beyond the boundaries of the billboard frame — blending digital content seamlessly with real-world scale and perspective. LUMORION+ handled the complete creative pipeline, from concept and 3D art direction to rendering and final composition, crafting an immersive out-of-home visual that elevates Eyfel's brand presence in high-traffic outdoor spaces. The result is a bold, dimensional billboard experience that turns everyday advertising space into an attention-grabbing 3D showcase.
